So, who do you want to follow you? That's the real question and what most people don't think about. Time and again, for example, I see people that sell boats with a 1000 followers in the boat selling business. Or, boat manufactures or boat accessory distributors. Wrong people. Easy followers to get but wrong audience. A boat manufacturer is not going to buy any boats from you. Who you need following you are boat lovers. People that live on lakes and rivers. Current boat owners. You get the idea. These people are prospective buyers. If you find them, and they follow you, you're half way there.