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Right, and you won’t. There is an enormous difference between quantity vs quality in social media marketing. The single biggest mistake you can make when you begin a Twitter account is to try to gain as many indiscriminate followers as possible.
Bragging rights do not contribute to your bottom line.
To be successful, first define what success means to you. What are you trying to achieve? What are your end goals?
Do you want to sell more products, drive more leads or RFI’s, bring awareness to a cause? Excellent. So, who do you want to follow you?
See, that’s the real question and what most people don’t think about. Time and again, for example, I see people that sell boats with a 1000 followers in the boat selling business. Or, boat manufactures or boat accessory distributors. Wrong people. Easy followers to get but wrong audience. A boat manufacturer is not going to buy any boats from you.
Who you need following you are boat lovers. People that live on lakes and rivers. Current boat owners. You get the idea. These people are prospective buyers. If you find them, and they follow you, you’re half way there.
To get all the way there, you need to not try to sell them anything. At least not right away. The key is to offer your followers unique, interesting, quality, insightful, helpful content.
Some tips:
–Give away your expertise… your return will be far greater than what you are giving away.
–Don’t waste your follower’s time. If you don’t even find your Tweets unique or interesting, why would the people following you?
–Be selective. To use our example, don’t retweet everything you happen to run across on boats. Be a specialist. Be particular. Think like the reader.
–Remember you are competing with millions of other Tweeters out there. Some people get hundreds of updates a day. How do your Tweets stand out.?  In a sea of non-stop Twitter updates, why is anyone going to stop on your name, or your update?  Why? Because you’ve earned their respect and attention through providing quality content. They know you. They know you’re going to give them something good and not waste their time.
–It’s perfectly ok to promote yourself and your products and services. But, not until you’ve earned the right to do so. Give, then get. Rembember Zig Ziglar’s Golden Rule: Just help enough other people get what they want and you’ll get what you want. When you do point people back to your products, the best way is through offering specials, sales, clearance, coupons, limited time deals, etc. Make it special and exceptional. Make it exciting! Not just, we sell boats so for the hundredth time here’s a link to my home page, come check it out. One method works. The other just turns off your followers.
In sum, look for followers for which you fill a need. Then fill the need. That’s it, happy tweeting.
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