Confidence in TV Ads Drop and Industry Calls for Change in Fundamentals. Lack of being able to target specific demographics one of the chief causes. Excellent article from Jacqueline Renfrow from Response Magazine.
Itâ€™s funny to think how much the world can change in five short years. Where there once was nothing, there now is a new form of media and marketing that is essential to the success of practically every business around. Social networking has been alive and well in one form or another since practically the dawn of time. Known originally as â€œword of mouthâ€, the internet has taken that word and turned it into a typed, emailed, posted, IMâ€™d and tweeted message. These new social platforms have basically taken the world by storm and completely changed the way that we get the word out about just about everything. For a growing business, this makes becoming savvy about Facebook marketing more than just a novelty, but an actual survival skill.
Where SEO has been king in online marketing for the last several years, many businesses are now combining their search engine efforts with a well constructed Social Media Marketing campaign with powerful results.
It looks like so easy â€“ click a few links and hey presto; you have a business or fan page on Facebook.
But then comes the tough bit, you need to increase fans, keep them interested, get them to contribute, keep the page going on peak of all your other hard work, donâ€™t let it get boring, not be too personality promotional, How on earth can you think of all that and run your business?
Well, donâ€™t be worry, hereâ€™s a rapid list of 10 tips you can post on your Facebook Fan page to keep it interesting and give confidence communication.
If you have an e-commerce business, a blog or an informational or lead generation website, it's only logical that you'll need plenty of traffic to be successful. Strategies abound for driving traffic and finding buyers. This post is focused specifically on a few key content marketing strategies.
Tecnorati is the leading social media search engine on the web, with over 100 million blogs listed and over 250 million social media pages. If you have a blog, it's imperative that your blog be included in Technorati's directory. It's a simple, free and effective way to gain additional exposure and easily reach a wider audience. Here's how to do it.
This is a very insightful question and there are a few ways to answer depending on the unique goals of the hiring company. Social media marketing is about engagement, participation, honesty and respect. But, from a more analytical and ROI point of view, it is also about a time versus money investment and balancing act.