It’s funny to think how much the world can change in five short years. Where there once was nothing, there now is a new form of media and marketing that is essential to the success of practically every business around. Social networking has been alive and well in one form or another since practically the dawn of time. Known originally as “word of mouth”, the internet has taken that word and turned it into a typed, emailed, posted, IM’d and tweeted message. These new social platforms have basically taken the world by storm and completely changed the way that we get the word out about just about everything. For a growing business, this makes becoming savvy about Facebook marketing more than just a novelty, but an actual survival skill.